Earlier this 12 months, ECC outlined a brand new product technique that focuses on consumer suggestions and market analysis. As a part of this technique, we started surveying guests to each z.money and electriccoin.co web sites. This might be an ongoing effort, however on this publish, we’ll summarize our findings so far.
The ability of promoters
We acquired 1,048 responses throughout z.money and electriccoin.co from the start of July to the tip of September. We requested three questions associated to protocol utilization (“How typically do you utilize Zcash?”), consumer sort (“What finest describes your relationship to Zcash?”) and satisfaction (“How doubtless are you to advocate Zcash?”).
We had been capable of section and examine responses to glean perception into consumer sentiment with a metric referred to as the Web Promoter Rating, or NPS for brief. NPS is a typical metric utilized in market analysis to measure buyer loyalty and engagement. NPS is predicated on a single query, “On a scale of 0 to 10, how doubtless are you to advocate Zcash to a pal?” To calculate the rating, we take the share of respondents who answered 9 and 10 (promoters) and subtract the share of respondents who answered something 6 or under (detractors). Any end result above 0 signifies that there are extra individuals selling your product than individuals disparaging your product.
Zcash promoters are essential to rising the ZEC ecosystem. Promoters rave about Zcash to their buddies and supply considerate and thorough suggestions to new options and instruments. By surveying web site guests, we will higher perceive present and potential Zcashers and subsequently higher serve their wants.
Total, respondents gave Zcash an NPS rating of 15 p.c. Right here we present respondents by consumer sort, web site and NPS rating:
- Responses on electriccoin.co generated about 10x the NPS rating when in comparison with responses on z.money. Electriccoin.co receives a few third of the site visitors as z.money.
- Responses from Miners, Finish Customers and Retailers produced an identical NPS rating of roughly 20 p.c. Builders had been least prone to advocate Zcash, and their responses produced an NPS rating of -7 p.c.
- Virtually 43 p.c of survey respondents recognized as Miners. Miners make sure the safety of the community and kind a essential a part of the Zcash group. To date, ECC campaigns to interact miners have proved difficult.
We additionally checked out NPS by utilization and nation. Frequent customers effected an NPS rating of 43, whereas rare customers produced a rating of 1. Apparently, among the many individuals who had by no means used Zcash, there have been 56 promoters (people who find themselves very prone to advocate Zcash to their buddies). US, Brazil and Germany produced the very best NPS scores, whereas Canada and Russia produced the bottom.
Informing our technique
Within the close to future, ECC will launch a product roadmap knowledgeable, partly, by these responses, in addition to different knowledge factors comparable to further ECC surveys, coin-holder polls, and suggestions from the Scientific Advisory Group.